ABL HOMESTEADHOLDING & INVESTMENT GROUP CONTACT
ABL HOMESTEAD office building in Casablanca
OUR TEAM

The people
behind the group.

A Moroccan leadership team with an entrepreneurial spirit and an international outlook.

ABL
ABL HOMESTEAD EST. 2024 · CASABLANCA
FOUNDER

Imad Abail

FOUNDER · ABL HOMESTEAD SARLAU

Imad Abail is a Moroccan entrepreneur and businessman, and the founder of ABL HOMESTEAD. Deeply attached to Morocco's land and convinced of its economic potential, he established the group in Casablanca in 2024 to bring agriculture, water solutions, hospitality and international trade together under one long-term vision.

His approach is that of a builder: identifying sectors where Morocco holds real strengths, investing with patience, and working alongside partners who share high standards of quality, integrity and sustainability. Under his leadership, ABL HOMESTEAD is growing as a diversified Moroccan group with an international outlook.

Building lasting value from Moroccan roots, and carrying it to global markets.

HIS VISION FOR THE GROUP
AREAS OF FOCUS
Agriculture & Agribusiness Strategic Investment Hospitality International Trade
EXECUTIVE TEAM

Leading the group day to day.

A senior team bringing together strategy, finance, operations, investment, legal and international trade expertise.

AB CEO
CHIEF EXECUTIVE OFFICER

Amin Berrada

Leads the group's strategy, performance and development across all divisions.

MH CEO
CHIEF EXECUTIVE OFFICER · IMPORT & EXPORT

Merwan Houmam

Leads the group alongside the executive team, with direct responsibility for international trade: sourcing, exports and commercial partnerships.

SH CFO
CHIEF FINANCIAL OFFICER

Said Hamdi

Oversees finance, reporting, treasury and capital allocation.

IS COO
CHIEF OPERATING OFFICER

Iman Sadiki

Directs operations and execution across agriculture, water, hospitality and trade.

BA CIO
CHIEF INVESTMENT OFFICER

Benbella Ayman

Identifies, structures and monitors the group's investments and equity participations.

AM LEGAL
GROUP LEGAL DIRECTOR

Abail Mohammed

Leads legal affairs, governance and compliance for the group and its companies.

KF M&A
MERGERS & ACQUISITIONS MANAGER

Karim Fonani

Manages acquisitions, partnerships and transaction processes.

JOIN US

Grow with ABL HOMESTEAD

We welcome talented professionals who share our values and our ambition.

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