The latest from the group.
GROUP ANNOUNCEMENT · NOVEMBER 2026
ABL HOMESTEAD unveils its new corporate identity and website
A new visual identity and a trilingual website now present the group's four divisions, its leadership and its projects in Morocco and abroad — a new step in its international development.
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TRADE · 2026
Merwan Houmam to lead the group's import & export activity
Alongside his role as CEO, he takes direct charge of international trade, from sourcing to the export of Moroccan products.
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PARTNERSHIPS · 2026
Water and irrigation projects get under way in Egypt
The water division extends its activity beyond Morocco with drip irrigation and water treatment work in Egypt.
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AGRICULTURE · 2025
Strategic minority investment in AZURA, Souss-Massa
ABL HOMESTEAD takes a minority equity stake in AZURA, an independent agricultural company in Chtouka Aït Baha.
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HOSPITALITY · 2025
Hospitality division focuses on garden dining in Marrakech
The group develops restaurant concepts built around Moroccan gardens, fresh cuisine and refined service.
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EXPANSION · 2025
The group organises its activity into four divisions
Agriculture, water and irrigation, hospitality and international trade now operate as four complementary divisions.
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GROUP · 2024
ABL HOMESTEAD SARLAU is founded in Casablanca
Founder Imad Abail establishes the group in Casablanca with a long-term vision for Moroccan land, water and hospitality.
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